Your menu is your primary marketing tool: A straightforward enough premise to follow, you’d think, but one which so many restaurants fail to grasp. When trying to get an idea for the kind of food a restaurant serves, I’ve lost count of the times I’ve had to dig deep into the guts of its website, […]
What’s on your beer list? Carlsberg? Heineken? Red Stripe? If so, listen up, because there’s a growing sense in the industry that, if you’ve still got mass market beer dominating your tap list, you’re doing things very, very wrong. Right now, demand for craft beer is so strong – especially in major cities – that […]
Christopher Jew of TATTU Manchester on how to update your cocktail list with the season’s latest trends.
Here come the holidays! Are you ready? As you begin to plan for hosting diners this festive season, make sure to include social media as part of your promotion plan. Both photos and videos on social media – in particular Instagram and Facebook – help diners pick a restaurant. Use these tips to promote your restaurant online – […]
When it comes to managing a successful restaurant one of the most important numbers to know is food cost. Any restaurateur worth their salt knows their food cost percentage and how to keep it in check while running a restaurant. David Domzalski, who works with Bar Metrix, a consulting firm with offices in the UK, […]