Your menu is your primary marketing tool: A straightforward enough premise to follow, you’d think, but one which so many restaurants fail to grasp. When trying to get an idea for the kind of food a restaurant serves, I’ve lost count of the times I’ve had to dig deep into the guts of its website, […]
Here come the holidays! Are you ready? As you begin to plan for hosting diners this festive season, make sure to include social media as part of your promotion plan. Both photos and videos on social media – in particular Instagram and Facebook – help diners pick a restaurant. Use these tips to promote your restaurant online – […]
Dee Laffan spoke to American chef Andy Ricker during his recent trip to Dublin for The Big Grill Festival about his love for Thai cuisine and the challenges of introducing a new cuisine to diners in Portland.
When it comes to managing a successful restaurant one of the most important numbers to know is food cost. Any restaurateur worth their salt knows their food cost percentage and how to keep it in check while running a restaurant. David Domzalski, who works with Bar Metrix, a consulting firm with offices in the UK, […]
According to research by Sprout Social last year, 75% of respondents said they have made a purchase because they saw it on social media. Compare this with the rates of more traditional forms of online marketing – traditional forms which can eat into even the largest company kitty – and understanding why there’s a preference […]