Reopening a restaurant after renovations is tough work, especially when that restaurant is as storied and beloved as Auberge du Lac, in Hertfordshire, England. The restaurant, located inside of the Brocket Hall event space, reopened on February 8th just in time for Valentine’s Day. In addition to being well-known for their seasonal, farm-to-table menu, Auberge […]
Share inspiring content, events, news, and a sense of fun to keep growing your following. It’s never a bad time to reach a new audience from a fresh perspective, and social media and events are the best way to do that, whether your restaurant is 10 or 110 years old. Here’s 11 tips to transcend the […]
As Global Operations Director at The Social Company, Scott Ashby oversees performance of all existing businesses as well as managing all new builds and launches on behalf of the company. The Social Company has its hands in restaurants on five continents, either as owner/operator or as a consulting partner. Alongside Chef Jason Atherton, the creative […]
Eleven years after taking over Charlotte’s Place, owner Alex Wrethman opened his third restaurant—Charlotte’s W5, a completely different concept— in Ealing, West London. Here’s how he and his team created, executed, and communicated a brand new concept.
It’s a common problem: all of your diners want to come in between 7pm- 10pm, or peak dining hours, and don’t make reservations outside that window of time. Driving business during the ‘off-peak’ hours is on every restaurant owner’s to do list for the new year but figuring out a way to incentivise new guests […]