Back in June, pub chain JD Wetherspoon announced the scrapping of their monthly newsletters. The reason? Worry that some considered the marketing approach too ‘intrusive’. Wetherspoon subsequently deleted their email database – customers were encouraged to keep up-to-date with Wetherspoon’s news updates via their social media feeds instead.
According to research by Sprout Social last year, 75% of respondents said they have made a purchase because they saw it on social media. Compare this with the rates of more traditional forms of online marketing – traditional forms which can eat into even the largest company kitty – and understanding why there’s a preference […]
Tourism is bigger than ever in the UK and that means there’s an additional market of consumers that restaurant owners can market themselves to in their cities. According to the Tourism Alliance, a UK-based lobbying firm, the UK is the 8th largest international tourism destination in the world. Add to that the fact that the […]
It’s becoming increasingly obvious that people – particularly the upcoming generations – want more than just food and drink when they sit down at a restaurant. An Eventbrite study, for instance, estimates that 78% of millennials would choose to spend their money on a desirable experience over purchasing something material. The idea here is that […]
Many small restaurants and food businesses don’t enlist the services of a professional PR. They simply can’t afford it. While that’s understandable, there is a lot they can do to garner the interest of the media without spending a dime or missing out the benefits the exposure entails. Speaking from personal experience, it’s in a […]