Instagram, the image-driven social network, has been around for over five years, owned by Facebook for nearly four. It’s one of the big players in the social space — perhaps the most popular with restaurants — and with a digitally savvy dining audience, it’s huge for restaurants. The thing about Instagram is that it perpetuates […]
Share inspiring content, events, news, and a sense of fun to keep growing your following. It’s never a bad time to reach a new audience from a fresh perspective, and social media and events are the best way to do that, whether your restaurant is 10 or 110 years old. Here’s 11 tips to transcend the […]
Building relationships with guests will set you apart from the competition and establish a base of loyal regulars. Fresh ideas and new takes on tried-and-tested formulas will help spread the word about your restaurant, however established. Start with the people you have—diners and staff. When you’re doing a good job, word of mouth spreads and […]
To stay relevant, you have to keep changing—your menu, your service, and your space. Finally, success! This is no time to stay stagnant. If anything, reaching this level of ongoing success is a perfect opportunity to continue to iterate on the elements of your restaurant that made it a success in the first place.
As Global Operations Director at The Social Company, Scott Ashby oversees performance of all existing businesses as well as managing all new builds and launches on behalf of the company. The Social Company has its hands in restaurants on five continents, either as owner/operator or as a consulting partner. Alongside Chef Jason Atherton, the creative […]