Back in June, pub chain JD Wetherspoon announced the scrapping of their monthly newsletters. The reason? Worry that some considered the marketing approach too ‘intrusive’. Wetherspoon subsequently deleted their email database – customers were encouraged to keep up-to-date with Wetherspoon’s news updates via their social media feeds instead.
According to research by Sprout Social last year, 75% of respondents said they have made a purchase because they saw it on social media. Compare this with the rates of more traditional forms of online marketing – traditional forms which can eat into even the largest company kitty – and understanding why there’s a preference […]
When it comes to food, adapting to the seasons is straightforward enough. But do restaurants and bars put the same thought into their beer offering? There’s a whole host of beers which not only compliment the British summer, but pair well with certain foods too. Here’s a few of them.
Back in June, more than 45 of London’s big-name chefs descended on Regent’s Park for one of Europe’s ultimate restaurant festivals, Taste of London. Something of a banquet ensued – Jose Pizarro dished up his popular squid ink croquettes, Pascal Aussignac showcased his duck foie gras doughnut, and Selin Kiazim earned some new fans with […]
Collaborations are becoming more of a trope in the modern restaurant industry. It certainly makes sense – with so much emphasis on sharing ideas, as well as coming together to create new ones, it makes you wonder why more restaurateurs and chefs aren’t teaming up. It’s this very idea which is at the centre of […]