We asked over 1,100 of survey responders across the UK the all-important question: if you could wave a magic wand and improve anything about dining out through technology, what would it be?
The answers we received did not disappoint. The joy of this question really came in some of the more creative – and occasionally hilarious – responses.
Responses such as “yummy food that didn’t make me fat!!!” and “electric shock to anyone using mobile phones” came in as top selections for the restaurant of the future.
Despite the fun factor of this exercise, the underlying wish uniting all these diners is the need for good service and quality food. Eating out should be a treat for guests and next to serving up fantastic meals, it is also important to look at eating out as a form of entertaining your guests. From the moment they step through the door to the moment they put on their coat to leave again, it should be every restaurateurs’ aim to show them a good time – and technology is there to help.
Creating a successful customer relationship spans more stages of interaction than ever before due to technology playing a bigger role in dining out. Prior to eating out, about 37% of survey respondents said that they research or browse the restaurant or chef prior to dining out.
Consequently, by offering integrated digital experiences, a restaurant can build deeper relationships with more customers.
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