Over the past two years we have conducted surveys here in the UK, as well as the US and Germany, to get consumers’ honest thoughts and input on what they want from tech before, during and after the dining experience.
After all, technology presents another opportunity to interact with guests after they have left your restaurant, say UK restaurateurs André Mannini, Operations Director of M Restaurants and Alastair Keeble, Director of Digital Marketing of Hakkasan.
Once British diners have finished their meal at their restaurant of choice and paid the bill, what role does tech play? In comparison to the discovery stage before dining out, we see a dip in technology usage for dining-related actions. With that said, social media has the most traction which has stayed consistent over the past two years. In 2017, 15% of diners said they ‘frequently’ share their experience on social media. Many restaurants benefit from free advertising caused by the #FoodPorn trend and welcome amateur photographers uploading their reviews on their Instagram pages. Who doesn’t like a bit of free publicity?
Our survey illuminates the growing role that technology plays in powering great dining experiences, and calls out some compelling opportunities for restaurateurs.
Fill out the form to download your copy of the e-book and find out the impact these findings can have on your restaurants’ bottom line.