Back in June, pub chain JD Wetherspoon announced the scrapping of their monthly newsletters. The reason? Worry that some considered the marketing approach too ‘intrusive’. Wetherspoon subsequently deleted their email database – customers were encouraged to keep up-to-date with Wetherspoon’s news updates via their social media feeds instead.
Archives for August 2017
Dee Laffan chats to Nathan Outlaw about his recent Catey award and how he balances life as a chef as well as a restaurateur.
Simon Lamont is a man whose passion for food, in particular oysters, is causing quite a stir in the UK and Ireland. Dee Laffan speaks to the Dublin-born chef and entrepreneur about his latest projects in London, Irish oysters and what all the fuss is about?
According to research by Sprout Social last year, 75% of respondents said they have made a purchase because they saw it on social media. Compare this with the rates of more traditional forms of online marketing – traditional forms which can eat into even the largest company kitty – and understanding why there’s a preference […]
Tourism is bigger than ever in the UK and that means there’s an additional market of consumers that restaurant owners can market themselves to in their cities. According to the Tourism Alliance, a UK-based lobbying firm, the UK is the 8th largest international tourism destination in the world. Add to that the fact that the […]