Eleven years after taking over Charlotte’s Place, owner Alex Wrethman opened his third restaurant—Charlotte’s W5, a completely different concept— in Ealing, West London. Here’s how he and his team created, executed, and communicated a brand new concept.
Archives for December 2016
The world as we know it is becoming increasingly smaller as our desire for travel increases. In fact, 25% of OpenTable diners tell us that they have travelled internationally with the main aim of dining at a specific restaurant, and 33% of our diners travel internationally at least once every three months.* So, what does […]
Going out for dinner during the festive season is a growing modern Irish Christmas tradition. That’s according to a new OpenTable survey*, which reveals that 40% of Irish adults plan to dine out at least once a week over the Christmas period. Saturday 10th December is slated to be the busiest night of the festive […]
It’s a common problem: all of your diners want to come in between 7pm- 10pm, or peak dining hours, and don’t make reservations outside that window of time. Driving business during the ‘off-peak’ hours is on every restaurant owner’s to do list for the new year but figuring out a way to incentivise new guests […]
When you need more diners, first identify when you need them. Then boost your presence across certain websites and platforms to reach a new, hungry audience. Most restaurants experience the up-and-down shifts of demand as they evolve. But there’s plenty you can do from a marketing perspective to reach new diners and re-engage with those […]