In the months and weeks leading up to the festive season, we’ll be sharing tips to help restaurateurs like you, prepare for the busiest time of the year.
If you’re an OpenTable customer*, you will see emails inviting you to sign up for our holiday promotions. These are pages on our site that account for the many ways diners search for restaurants. Maybe they’re looking for a Christmas meal or New Year’s Eve dinner.
Whatever guests are searching for, we want to serve up results that fit the bill — and that’s why we create pages featuring restaurants that meet their needs.
We have promos going on all year long — some seasonal, such as Valentine’s Day or Christmas Eve, and some ongoing, like best brunches in town or business lunches. Did we mention it’s free to sign up?
Here’s four ways how they help restaurants put bums on seats and maximise revenue.
Search engine exposure
When a diner searches specifically for your restaurant, they can find it easily. But most diners search more general terms, like “New Year’s Eve dinner in Manchester.” We optimise our promo pages for search engines so that they appear at the top of results. This means that the promotional page your restaurant is listed under will be very high up on Google results.
When a diner lands on a promotional page (optimised for desktop and mobile), they will see your restaurant featured with your own special message. That’s where you can tell them about what you’re offering on a specific holiday, or how great your service is.
Wide diner reach
We promote these pages to diners all over UK, so restaurants get exposure in their local area as well as to out-of-town guests.
We make sure to include seasonal promotional pages in our diner facing emails. This further raises awareness over the special menus our restaurants have available during the festive season. We also pay for display advertising campaigns online and support the pages via our social media channels.
To sign up for upcoming seasonal promos, log in to Restaurant Center and select the Seasonal Promo you would like to be included in. Don’t forget to add a personalised message for diners!
* If you’re not an OpenTable customer contact us today to learn how to get started.