OpenTable is a proud sponsor of Action Against Hunger’s Love Food Give Food campaign, which aims to bring an end to child hunger. We are asking restaurants to support the international humanitarian organisation by adding a discretionary £1 to their bills in September and October.
Here, we hear from David Loewi, Managing Director of D&D London, Will Beckett, Co-Owner of Hawksmoor, Tong Chee Hwee, Executive Head Chef of Hakkasan and the Manchester team at El Gato Negro Tapas on how they get involved and three tips to successfully fundraise.
1.) Set a fundraising target
Commit to a fundraising target – set weekly targets and aim to better them throughout the campaign.
D&D London: It’s always an exciting time of the year when the Love Food Give Food campaign kicks off. This year all of the D&D restaurants are taking part and there is a real sense of commitment for what the campaign stands for and, most importantly, hitting fundraising targets. It’s a great feeling to know we are doing our best to make a difference.
El Gato Negro Tapas: We have a team target in place to provide focus and get diners engaged with helping us achieve it. We aim to raise £5,000.
2.) Create a marketing plan
Don’t just post that your fundraising, but make it personal, share why your restaurant is supporting the Love Food Give Food campaign and raising money for Action Against Hunger. Be sure to thank your customers for donating with their meal too. Social media is a great way to promote your restaurant’s support.
Hawksmoor: We focus on communication. We let people know what we’re doing (which goes beyond just putting £1 on the bill) and we talk about the importance of the charity. We have also travelled with Action Against Hunger, so we talk about our experiences.
El Gato Negro Tapas: We will be informing our diners about the Love Food Give Food campaign via our social channels and website. We’ll also be issuing a news release to regional media.
3.) Motivate your staff to get involved
Your team is key to running the campaign in your restaurant and informing your customers about your support for Action Against Hunger. A member of the Action Against Hunger team will be more than happy to visit during one of your team meetings for a short training session to make sure they are fully confident and engaged with the cause.
Hakkasan: All of our staff are aware of how much this campaign will impact the lives of many people not as fortunate as ourselves and are all really excited to raise as much money as possible for this cause. We will constantly update the team with how much we have raised to keep their spirits high and continue their passion for Love Food Give Food.
Hawksmoor: We have a member of the Action Against Hunger team visit the restaurant to talk about the campaign, answer questions and get the staff excited. Aside from whether Huw Gott and I enjoy it, I think our staff enjoy it – one of the things I hope we do well as a company is connect people with a feeling of purpose in their work. Everyone enjoys September and October because it’s great to know that your work directly helps people in need.
El Gato Negro Tapas: We’ll be conducting a session with our front-of-house staff to ensure that they are aware of the importance of the campaign and the impact of fundraising so they can pass it onto our guests.
Get involved and sign up your restaurant today!
Taking part is easy – simply click here and fill in the form., or contact Rose Petherick directly at firstname.lastname@example.org / 0208 293 6133. There is no cost to the restaurant and participating restaurants will benefit from a dedicated listing on the OpenTable website.
‘If not you, then whom? If not now, then when?’ asks Tong Chee Hwee.
“I honestly can’t think of a reason not to get involved, or of a better charity to work with!’ says Will Beckett.
Photos courtesy of Hawksmoor, D&D London, El Gato Negro Tapas – Manchester, Hakkasan