As global cuisines are becoming the norm, restaurants have introduced new words and phrases to their menus — and diners may be a little bit behind.
OpenTable’s U.K. team recently ran a survey among diners and found that eight out of 10 guests think menus can be overly confusing, and over half (51%) of diners in the U.K. have had to ask a server to explain a menu item. Luckily, they don’t mind: 76% of guests say they’re happy to ask for explanations when they need clarification about a dish.
Interestingly, younger diners are less likely to ask for help, with 40% of 18-24 year olds admitting they have felt too embarrassed to ask what something means.
We talked to Fred Sirieix, General Manager at Galvin at Windows in London and creator of The Art of Service, a board game training tool designed for restaurant and hotel owners. Here’s his take on the findings and what they mean for the industry:
“As a professional, I am there to look after guests, make them feel special and provide delicious food smoothly and effortlessly. Restaurants need to be more conscious of the way their menus are written as the recent research shows people like them to be clear, concise and without confusing jargon.”
Wondering which words are tripping people up? Check out the menu jargon buster we created for diners, and see the top 10 most confusing words on British restaurant menus, in ranking order, below:
- Buccan cooked meat
- Veal Hongroise
Photo Credit: Erin Kunkel